Britannia Education Group (BEG)
Brief:
To create a clear distinction between Britannia School of Leadership (BSL) and Britannia School of Academics (BSA) brands.
BSL was the flagship brand in the group, but BSA was cannibalising some of its students, and both brands started to compete with each other, which had a dramatic effect on the overall revenue of BEG. Students and teachers were complaining about students being enrolled on incorrect courses.
At Horion, we completed an extensive competitor analysis and formulated a deep analysis of previous students’ perceptions of BSL and BSA. On the back of these findings, we completely revamped the branding of both brands so that BSL was clearly the market leader within the group.
To help us achieve this we simplified the education courses on offer and ensured that the logos and landing pages matched students’ expectations and budgets. We retrained the remote sales team and drastically revamped the existing landing pages.
BSL was the flagship brand in the group, but BSA was cannibalising some of its students, and both brands started to compete with each other, which had a dramatic effect on the overall revenue of BEG. Students and teachers were complaining about students being enrolled on incorrect courses.
At Horion, we completed an extensive competitor analysis and formulated a deep analysis of previous students’ perceptions of BSL and BSA. On the back of these findings, we completely revamped the branding of both brands so that BSL was clearly the market leader within the group.
To help us achieve this we simplified the education courses on offer and ensured that the logos and landing pages matched students’ expectations and budgets. We retrained the remote sales team and drastically revamped the existing landing pages.
The results achieved:
Horion services are retained, and a new growth plan is currently underway
Britannia Educational Group
Horion Marketing has been instrumental in assisting us in creating a digital marketing and branding strategy across all our brands. This has allowed us to craft a commonality of tone and voice throughout the Britannia Group. The team has a ‘’real can do’’ attitude, and I highly recommend Horion Marketing to any company looking to enhance its digital presence.Iqbal Ahmad
CEO | Founder
Britannia Educational Group
Horion Marketing has been instrumental in assisting us in creating a digital marketing and branding strategy across all our brands. This has allowed us to craft a commonality of tone and voice throughout the Britannia Group. The team has a ‘’real can do’’ attitude, and I highly recommend Horion Marketing to any company looking to enhance its digital presence.Iqbal Ahmad
CEO | Founder