Growth Planning
Growth Planning
Growth Planning
Creating a business roadmap or strategy document is one of the essential functions that an organisation can undertake on a yearly basis. An optimum strategy brief should be a fluid document capable of adapting to any significant fluctuations within the marketplace.
The most important function is to ensure that the company’s strategy cascades throughout the entire organisation. For a strategy to be implemented efficiently, it is paramount that all members of management buy into the strategy.
Given how imperative it is to have a robust strategy in place for your company, it is incredulous the amount of Senior Leadership Teams that view strategic growth planning as more of a ‘’tick box exercise’’ ” as opposed to an essential weapon in their arsenal that can assist personnel to unlock their potential.
Our team has significant experience in assisting senior leadership teams in crafting a durable strategic growth plan that will serve as your roadmap for the next 3-5 years. While it can be quite a laborious and intensive process, our team is at hand to make it as streamlined an exercise as possible.
Once we have assisted you in completing the strategy document, we will help your management team create a consistent message encompassing the entire company.
Our strategy around growth planning includes the following:
Crafting a Sustainable Growth Strategy
- We firmly believe that there is a strong correlation between a company's growth strategy and how quickly it grows in the subsequent years. Once completed, this document is a valuable tool that serves as a strong indication of the company's intention over the next 3- 5 years.
- In crafting this document, we take a holistic view of the entire marketplace and utilise strategy methodologies such as the BCG Growth Matrix, Blue Ocean Strategy, Five Forces Analysis, Objectives Key Results, Game Theory/Prisoners dilemma, and Scenario Strategic planning.
- We leave no stone unturned to ensure that you have a robust strategy that will successfully guide your company through any tempestuous economic climates that it may encounter.
- We also schedule regular quarterly reviews with our strategy team to ensure effective implementation throughout the organisation.
Purpose Definition
- Defines an organisation's mission statement and unique selling point and clarifies what it is aiming to achieve. While this sounds very simplistic, it is incredible how many companies have drifted away from their mission statement and are now operating in markets that do not align with their core values.
- For purpose definition, we often go back to basics to allow us to make powerful and purposeful steps moving forward. Most leadership teams we work with find this element of strategy planning to be fun and enlightening.
- Once the purpose definition stage has been completed, the senior management team will have clarity about their purpose, which will imbue renewed confidence in achieving stretch goals moving forward.
Sales and Marketing Strategy
- Our team will complete a deep dive into your existing sales and marketing activities as well as completing a comprehensive competitor analysis. We will identify any skills gaps that exist within your team and develop a robust training plan to ensure your team is brought up to speed.
- Within this strategy, we will also make recommendations in relation to onboarding specific skill sets that do not currently exist within your organisation.
- Throughout the process, we will furnish you with regular updates and reports within agreed timelines.